Cookie Management
Last updated: September 20, 2025
What Are Cookies?
Cookies are small text files that are stored on your device when you visit our website. They help us provide you with a better experience by remembering your preferences, analyzing how you use our site, and personalizing content.
How We Use Cookies
We use cookies for the following purposes:
Essential Cookies
These cookies are necessary for the website to function properly. They enable basic functions like page navigation, access to secure areas, and form submissions.
- Authentication and security
- Shopping cart functionality
- Session management
- Load balancing
Performance Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.
- Website analytics
- Page load times
- Error tracking
- User behavior analysis
Functional Cookies
These cookies enable enhanced functionality and personalization, such as remembering your preferences and settings.
- Language preferences
- Search history
- Travel preferences
- Customized content
Marketing Cookies
These cookies are used to track visitors across websites to display relevant advertisements.
- Targeted advertising
- Social media integration
- Retargeting campaigns
- Conversion tracking
Types of Cookies We Use
| Cookie Name | Purpose | Duration |
|---|---|---|
| session_id | Maintains user session | Session |
| user_preferences | Stores user preferences | 1 year |
| analytics_id | Website analytics | 2 years |
| advertising_id | Targeted advertising | 6 months |
Third-Party Cookies
We also use third-party cookies from trusted partners:
- Google Analytics: Website analytics and performance monitoring
- Google Ads: Advertising and conversion tracking
- Facebook Pixel: Social media advertising
- Payment Processors: Secure payment processing
- Social Media: Social sharing and integration
Managing Your Cookie Preferences
Browser Settings
You can control cookies through your browser settings:
- Chrome: Settings → Privacy and security → Cookies and other site data
- Firefox: Options → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Edge: Settings → Cookies and site permissions → Cookies and site data
Cookie Consent
When you first visit our website, you'll see a cookie consent banner. You can choose which types of cookies you want to accept. You can change these preferences at any time.
Opt-Out Options
You can opt out of certain types of cookies:
- Analytics: Use browser extensions or privacy tools
- Advertising: Visit the Digital Advertising Alliance or Network Advertising Initiative
- Social Media: Adjust privacy settings on social media platforms
Impact of Disabling Cookies
Please note that disabling certain cookies may affect your experience:
- Some website features may not work properly
- You may need to re-enter information repeatedly
- Personalized content may not be available
- Some third-party integrations may not function
Cookie Policy Updates
We may update this Cookie Management policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.
Contact Us
If you have any questions about our use of cookies, please contact us:
Contact Information
FirstTrek (OPC) Private Limited
6/2 Convent Road, Race Course
Dehradun, Uttarakhand 248001
Phone: +91 9058846467
Email: helpline@firstrek.in
Cookie Preferences
You can manage your cookie preferences by clicking the "Cookie Settings" button in the footer of our website or by contacting our privacy team at privacy@firstrek.in.